Who are we ?
AFFIC (Afrique Finance Conseil) is a pan-African financial and strategic consulting firm dedicated to the private, public and parapublic sectors, which stands out through its expertise in international standards and its strong local footprint.
AFFIC forms strategic partnerships with leading international investment banks to provide the best local advice to serve a changing Africa.
Our vision
Building together the pan-African model of Local Business Banking (BAP) to serve an Africa that is transforming.
Our PEER values
Proximity
We are committed to being close to our customers and partners by understanding their needs and responding to them effectively.
Listen
We value empathetic listening to understand and anticipate the expectations of our customers and partners.
Excellence
We strive for excellence in all our services, ensuring superior quality and maximum satisfaction.
Respect
Respect is at the heart of our interactions, ensuring harmonious and ethical collaboration.
Our services
Fundraising advice
Merger and acquisition operations
Restructuring
Our value proposition
At AFFIC, we are committed to contributing to the success and growth of our clients while promoting sustainable economic development in Africa.
- We are dedicated to supporting African businesses and governments in their growth, expansion and transformation.
- Our dynamic team, guided by experienced leadership, supports our clients across all of their financial and strategic challenges.
- To carry out our missions, we put all our know-how, our expertise, as well as our local and international network at the service of our clients.
- Committed and meticulous, we maintain excellent relationships with our clients and establish a solid relationship of trust with them.
Advice to the public and parapublic sector
- Financing and capital raising advice
- Structuring and financing of PPP/Infrastructure projects
- Strategic consulting for state-owned companies
- Restructuring
- Advice on attractiveness to the investment community and lobbying
- Advice on communication with capital market players and international financial organizations
Advice to the private sector
- Financing and capital raising advice
- Merger and acquisition operations
- Restructuring
- Management and strategy consulting
- Outsourced administrative and financial management service
- Lobbying and support for entering new markets
- Representation missions
Our experience
AFFIC has a rich and diverse experience, serving a wide range of clients in Senegal, Africa and internationally.
Confidential
Confidential
CFA francs 18 billion
CFA francs 1.8 billion
Alassane DIA
Managing Partner
The AFFIC team is led by experienced leadership experienced in financial and strategic consulting
- Experience
Alassane has 18 years of experience in the financial sector in management and administrative positions in Africa and internationally.
- Between 2022 and September 2024, he held the position of Regional Director of Cluster I at the financial institution COFINA, supervising nearly 1,000 employees. In this capacity, he oversees 5 countries (Senegal, Mali, Togo, Gabon and the Paris office), after having been Managing Director of the Senegalese subsidiary since 2020.
- From October 2019 to February 2020, Alassane was Deputy General Manager of COFINA Senegal.
- From 2015 to July 2019, Alassane successively held the positions of Strategic Missions Officer to the Managing Director, Finance and Accounting Manager, then Director of Finance, Risks and Back Office Credit at the Regional Bank of the Crédit Agricole Group in France (listed in Paris - CAC40). In this capacity, he was a member of the regional bank's management committee with nearly 100 employees under his responsibility.
- From 2010 to 2015, Alassane completed the full career path at the General Inspection of the Crédit Agricole Group, from inspector to mission manager with diversified missions in corporate finance, private equity, asset management and compliance.
- Alassane began his career in 2007 at the Caisse Régionale de Touraine Poitou of the Crédit Agricole Group as a credit analyst and advisor to large companies at the Futuroscope Business Center (Poitiers – 86).
