AFFIC advised a prestigious international investment bank in defining its strategy for entering Africa, facilitating its establishment through the analysis of target markets and the activation of strategic business networks.

About the deal

Faced with the growing attractiveness of African economies and the dynamism of capital markets on the continent, a leading international advisory bank sought to structure its expansion in West and Central Africa. Despite possessing recognized global expertise, the institution faced the complexity of a fragmented market, characterized by local regulatory specificities and a highly codified relationship-based business ecosystem.

The objective of this mandate was twofold: to define a clear strategic roadmap for effective market penetration and to identify immediate business opportunities in the sovereign debt and corporate M&A sectors. The client sought to minimize operational risks while maximizing visibility with public and private decision-makers.

This initiative aimed not only to establish a targeted physical presence in strategic financial hubs, but also to build a strong network of local correspondents and partners. By leveraging specialized local expertise, the bank intended to adapt its global service offering to African realities, thus confirming its ambition to become an essential financial bridge between international markets and the African continent.

The role of AFFIC

AFFIC was chosen for this strategic project because of its dual strengths: mastery of international finance standards and deep roots in the local economic fabric. Our role was to act as the operational guide for this global financial institution in Africa.

We began with a thorough sector analysis, mapping opportunities in the WAEMU and CEMAC zones and assessing the competitive landscape to differentiate the client's offering. AFFIC then developed the operational deployment plan, advising on the choice of jurisdictions for establishment and the most relevant legal arrangements for a lean yet effective structure.

Beyond theoretical advice, our added value materialized in the activation of our network. We organized a series of high-level meetings with regulatory authorities, finance ministries, and executives of major private groups. AFFIC thus facilitated initial business deals and helped forge strategic alliances with key local players. This mandate highlights AFFIC's ability to support global players in navigating African markets.

Deal Team